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The Art of Influencing
Special Event for Local Business Owners
October 21, 2021, 4:30 pm - 6 pm
REGISTER
Defining and executing a social media strategy may seem overwhelming with the rapid changes in the industry and the many hats you already wear—but it doesn’t have to be. Come hear local business owners share their unique stories and strategies for gaining visibility and connecting with their audience. How did they get started? How did they decide which platform would be most effective for promoting and marketing their business? What were the challenges? And how did they leverage graphic and editorial elements to boost and support brand recognition? Hearing their stories will give you fresh ideas, and maybe the boost of confidence you need to get started.
We will kick off our evening with an introduction by Parrish Art Museum Digital Manager, Alexandra Paul Zotov, who will share her insights gained from working with leading institutions and organizations in New York and beyond.
Guest presenters include Amber Otto, owner of Eastport General Store, Julie Alvarado and Joe Sarasky of Badilla Painters, and Vanessa Gordon, CEO and Publisher, East End Taste Magazine.
ABOUT AMBER OTTO | Eastport General Store
After growing up in Montauk and following careers in retail, interior design, and construction, Amber Otto opened the Eastport General Store in 2020 to provide a unique community-oriented shopping experience and bring new vibrancy to the small hamlet’s business district. A modern take on traditional general stores of the past, Eastport General Store focuses on local, handmade, and artisan products sourced from other small mom-and-pop companies.”
ABOUT JULIE ALVARADO | Badilla Painters
As Associate Manager for Badilla Painters, Julie Alvarado’s hands-on approach to the details for all of the Badilla Painters projects has made her an important part of the strategy team for social media marketing and branding. Alvarado holds a Bachelor’s degree in finance and a Master’s degree in Business Administration from State University of New York at Stony Brook. Her expertise in business finance and years of detailed real estate project responsibilities have helped make Badilla Painters the premier painting and refinishing company throughout the Hamptons and Manhattan.
ABOUT VANESSA GORDON | East End Taste Magazine
Vanessa Gordon is the CEO and Publisher of East End Taste Magazine, a digital publication based in the Hamptons and part-time in the UK. Gordon is also the Founder and Host of the Hamptons Interactive Brunch, an annual summer event series in New York. She lives in the Hamptons with her husband and two children. You can find Gordon @EastEndTaste on most major social media platforms. Her soon-to-launch personal Instagram account is @vanessapgordon
ABOUT ALEXANDRA PAUL ZOTOV | Parrish Art Museum
Committed to the accessibility and advancement of socially engaged work, Zotov concepts, crafts, and positions communications for physical and digital engagements. Before her present position at the Parrish, she worked with artists such as Marina Abramovic, Young Thug, Rashid Johnson, and Jenny Holzer to translate and share their creative perspectives at the Venice Biennale, Art Basel, Art Basel Miami Beach, the Guggenheim, among others. Her words and work have previously appeared in publications such as Vogue, SUITED, Harper’s Bazaar, NOWNESS, Flaunt, and Office Magazine.
This event will be followed by The Art of Influencing: Practice and Reflections on November 18 at 4:30 PM, which will circle back to the themes and strategies introduced in Part One. The event will provide a comfortable and informal forum for sharing your successes and challenges. To get the best experience we encourage you to attend both events. Stacey Cohen, President and CEO, Co-Communications, will help us kick off the event.
There is limited capacity for this event. Event is intended for active Business Members and their guests, and all local business owners.
You must RSVP to attend. Please feel free to arrive early and visit the Museum galleries.
This indoor event requires all attendees to be fully vaccinated or show proof of recent negative PCR test. medical grade face masks must be worn at all times. Masks will be provided to anyone who needs one. To expedite your check-in process we recommend sending your proof in advance by emailing it to healthfirst@parrishart.org. Please put the event title (The Art of Influencing) in your subject line.
The Art of Influencing
Special Event for Local Business Owners
October 21, 2021, 4:30 pm - 6 pm
REGISTER
Defining and executing a social media strategy may seem overwhelming with the rapid changes in the industry and the many hats you already wear—but it doesn’t have to be. Come hear local business owners share their unique stories and strategies for gaining visibility and connecting with their audience. How did they get started? How did they decide which platform would be most effective for promoting and marketing their business? What were the challenges? And how did they leverage graphic and editorial elements to boost and support brand recognition? Hearing their stories will give you fresh ideas, and maybe the boost of confidence you need to get started.
We will kick off our evening with an introduction by Parrish Art Museum Digital Manager, Alexandra Paul Zotov, who will share her insights gained from working with leading institutions and organizations in New York and beyond.
Guest presenters include Amber Otto, owner of Eastport General Store, Julie Alvarado and Joe Sarasky of Badilla Painters, and Vanessa Gordon, CEO and Publisher, East End Taste Magazine.
ABOUT AMBER OTTO | Eastport General Store
After growing up in Montauk and following careers in retail, interior design, and construction, Amber Otto opened the Eastport General Store in 2020 to provide a unique community-oriented shopping experience and bring new vibrancy to the small hamlet’s business district. A modern take on traditional general stores of the past, Eastport General Store focuses on local, handmade, and artisan products sourced from other small mom-and-pop companies.”
ABOUT JULIE ALVARADO | Badilla Painters
As Associate Manager for Badilla Painters, Julie Alvarado’s hands-on approach to the details for all of the Badilla Painters projects has made her an important part of the strategy team for social media marketing and branding. Alvarado holds a Bachelor’s degree in finance and a Master’s degree in Business Administration from State University of New York at Stony Brook. Her expertise in business finance and years of detailed real estate project responsibilities have helped make Badilla Painters the premier painting and refinishing company throughout the Hamptons and Manhattan.
ABOUT VANESSA GORDON | East End Taste Magazine
Vanessa Gordon is the CEO and Publisher of East End Taste Magazine, a digital publication based in the Hamptons and part-time in the UK. Gordon is also the Founder and Host of the Hamptons Interactive Brunch, an annual summer event series in New York. She lives in the Hamptons with her husband and two children. You can find Gordon @EastEndTaste on most major social media platforms. Her soon-to-launch personal Instagram account is @vanessapgordon
ABOUT ALEXANDRA PAUL ZOTOV | Parrish Art Museum
Committed to the accessibility and advancement of socially engaged work, Zotov concepts, crafts, and positions communications for physical and digital engagements. Before her present position at the Parrish, she worked with artists such as Marina Abramovic, Young Thug, Rashid Johnson, and Jenny Holzer to translate and share their creative perspectives at the Venice Biennale, Art Basel, Art Basel Miami Beach, the Guggenheim, among others. Her words and work have previously appeared in publications such as Vogue, SUITED, Harper’s Bazaar, NOWNESS, Flaunt, and Office Magazine.
This event will be followed by The Art of Influencing: Practice and Reflections on November 18 at 4:30 PM, which will circle back to the themes and strategies introduced in Part One. The event will provide a comfortable and informal forum for sharing your successes and challenges. To get the best experience we encourage you to attend both events. Stacey Cohen, President and CEO, Co-Communications, will help us kick off the event.
There is limited capacity for this event. Event is intended for active Business Members and their guests, and all local business owners.
You must RSVP to attend. Please feel free to arrive early and visit the Museum galleries.
This indoor event requires all attendees to be fully vaccinated or show proof of recent negative PCR test. medical grade face masks must be worn at all times. Masks will be provided to anyone who needs one. To expedite your check-in process we recommend sending your proof in advance by emailing it to healthfirst@parrishart.org. Please put the event title (The Art of Influencing) in your subject line.
